Swytch AIR
Electric Bike Conversion Kit
Year
2023
Scope
Industrial Design
Client
Swytch Bike
The Swytch AIR Electric Bike Conversion Kit features the world's first pocket-sized battery which enables anyone to turn any acoustic bike into an electric bike, no matter their technical experience. All at a fraction of the cost of a purpose built e-bike.
To emphasize the Power Pack's small size, we chose a soft, blown up design language. The ridged, soft-touch silicone bumper around the Power Pack elevates the tactility of the product and creates a high quality, robust feel when held in hand.
The Power Pack can be detached from the bike in seconds, thanks to the patented quick-connect mounting system.
Being the world’s first pocketable e-bike battery attracted enormous media attention, driving sales of over 50,000 units to date and securing £4M in growth investment.
